In 2016, AuriQ Systems was engaged by a large airline company to assist in a massive data integration and analytics project. AuriQ is a Select Technology Partner with Amazon Web Services (AWS).
The company wanted to integrate all their customer touchpoint data to better understand the behavior and intent of their customers. These data sources included all their online sites and services, email, reservation and boarding systems, as well as third party data from partners. Before engaging AuriQ, they had tried several approaches with multiple large IT vendors, but were unable to find a suitable solution that could deal with the challenging volume and disparity of their data.
In late 2016, AuriQ demonstrated an initial proof of concept (POC) to the client. The solution utilized AuriQ’s cloud based software, Essentia, that runs on Amazon EC2 instances with S3 object storage serving as a data lake. Essentia is a proprietary software developed by AuriQ Systems that is designed to perform massively parallel data processing jobs. This includes data preprocessing/preparation as well as data analysis and loading. It’s power allows users to analyse billions of data in real-time, with a simple to use Excel-like user interface.
During the POC, Essentia was used for data exploration, data preparation (ETL), integration and analysis of a large sample of data. This was accomplished within a week while prior attempts by the client with other solutions had taken up to 6 months.
After the successful POC, ownership for all 3 AWS accounts created were transferred to the client in early 2018. Since then the client has moved it to an official project, adding a variety of other data to integrate and analyze, with typical AWS usage charges of more than $20k per month. AuriQ continues to assist them to integrate and analyze their massive volumes of data, as well as help to apply other AWS services to their data such as Amazon’s machine learning service, Sagemaker.
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