From small to large, simple to complex, AuriQ’s E-business solutions are capable of meeting the web metrics of your online business.  Web marketers, managers and individual site owners can use our tools to improve their e-business performance including:

Campaign Optimization
Improve your campaign performance by utilizing our campaign management tools.

• Quantify your Results - View visits vs conversion, cost vs revenue, conversion percentage and ROI.
• Test Competing Strategies - By source (i.e.- Banner Ad, Email Marketing, Paid Search Ads) or by content (i.e. – ad copy, image selection, media)

Web Site Conversion Metrics
Analyze how your target audience makes small decisions that lead to a targeted outcome. AuriQ’s conversion metrics reporting helps you to isolate bottlenecks and streamline conversion performance.

• Conversion Funnels - See which of your online initiatives are driving the most traffic to your target pages and how many of these are resulting in conversion.
• Visual Path Analysis - View the most common paths to and from your target pages.  Identify drop off or exit points as well as unexpected paths that can open up possible sales or conversion opportunities.

SEM/SEO Management
AuriQ's solutions are the key to staying on top of your search engine marketing efforts. Beyond simple search engine referrals or keyword search reports, you can gauge the effectiveness of your combined SEM strategies from one unified view.

• Crawler Activity Reports - Analyze which search engine crawlers are visiting your site, when they came and how many pages they indexed.
• Organic  Search - Breakdown of organic search engine referrals by search engine, keyword and landing page by overall count as well as percentage
• PPC or Paid Search - Track success of  PPC (Pay-Per-Click) search engine advertising, such as Google Adwords or Overture listings, by keyword, campaign ID, or any other user defined methodology.
• PPC vs Organic – Compare the performance of your organic and paid search referrals in driving conversions on your site.  Drill down and compare by search engines, keywords and landing pages.

To find out more about AuriQ’s E-Business solutions contact an AuriQ Sales Representative today!

AuriQ Systems' RTMetrics featured in 2007 CMS Web Analytics Report.
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